In our previous issue, we discovered the ways on how to get individuals to like your Facebook business page. In this issue we are gonna touch upon using campaigns, challenges and free gifts to acquire more fans.
Utilizing a social media management site purely for promotions, contests and giveaways is a wonderful way to gauge whether these said marketing tactics is working for your company. Based on the given analytics provided by the website, you can determine how much traffic the tactics were able to make during its run.
The positive aspects of this are two-fold since making the advertisement exclusive will bring in a new set of fans which is always important when trying to build online presence. Contests give a touch of enthusiasm to your site.
Now that you know this, let's proceed to how you can implement Facebook marketing and begin making traffic-pulling contests and promos.
First thing you'd want to do is to ensure the updates and contest mechanics are only accessible to your Facebook users. Be certain that you don't promote it in your newsletters, social networks or even in the official website. You can however say that the contest is exclusive for Facebook users only. Additionally, the mechanics have to be clear and simple. Overcomplicating matters would make contestants think you've set the bar too high and can discourage them from joining.
As an early caution, contests, incentives and promotions tend to be expensive as the apps needed to produce and run it are also expensive. For example, the application Wildfire has a $5 setup fee and charges $0.99 for each day the campaign runs. Furthermore, Facebook is quite strict as to which contests are allowed to run in their network. Generally, a lot of different contests are not even allowed. You won't be able to post an official contest in your Facebook wall.
However, you may qualify for an exception. In order for a contest to be legitimate, the business must be able to pay for $10,000 worth of Facebook ads in a length of three months.
In order to cut costs, there are plenty of business applications which can assist you in producing a contest for your Fan page. Wildfire offers all the necessary tools to create photos, videos, and graphic entries to develop a contest campaign. Not only that, these tools also make it possible for you to customize. You can change the look of graphics ,control contest mechanics, deadlines as well as the level of participation of people in your network. To make navigation easy, consider placing a contest widget in your Fan Page so the participants will be able to link instantly to a mini site. You can also construct your contests and sweepstakes using tools like Vertigo and Strutta.
A part of attracting many participants is offering a really irresistible reward. As an example, Regus, a workplace supplier ran a contest campaign and offered a fully furnished office for the photo entry that showed the messiest work area. See this as a model when coming up with your own contest. Think of prizes such as tickets to the most sough-after concert in town.
A contest that's monitored successfully will definitely bring in lots of prospects to the company. For some businesses, campaigns like these may need a whole lot of consideration. However, this can be one of the most powerful tactics to raise business awareness on Facebook.
Be sure to read our next issue of Facebook for Business.We will talk about a very exciting topic: Making money on Facebook!
Utilizing a social media management site purely for promotions, contests and giveaways is a wonderful way to gauge whether these said marketing tactics is working for your company. Based on the given analytics provided by the website, you can determine how much traffic the tactics were able to make during its run.
The positive aspects of this are two-fold since making the advertisement exclusive will bring in a new set of fans which is always important when trying to build online presence. Contests give a touch of enthusiasm to your site.
Now that you know this, let's proceed to how you can implement Facebook marketing and begin making traffic-pulling contests and promos.
First thing you'd want to do is to ensure the updates and contest mechanics are only accessible to your Facebook users. Be certain that you don't promote it in your newsletters, social networks or even in the official website. You can however say that the contest is exclusive for Facebook users only. Additionally, the mechanics have to be clear and simple. Overcomplicating matters would make contestants think you've set the bar too high and can discourage them from joining.
As an early caution, contests, incentives and promotions tend to be expensive as the apps needed to produce and run it are also expensive. For example, the application Wildfire has a $5 setup fee and charges $0.99 for each day the campaign runs. Furthermore, Facebook is quite strict as to which contests are allowed to run in their network. Generally, a lot of different contests are not even allowed. You won't be able to post an official contest in your Facebook wall.
However, you may qualify for an exception. In order for a contest to be legitimate, the business must be able to pay for $10,000 worth of Facebook ads in a length of three months.
In order to cut costs, there are plenty of business applications which can assist you in producing a contest for your Fan page. Wildfire offers all the necessary tools to create photos, videos, and graphic entries to develop a contest campaign. Not only that, these tools also make it possible for you to customize. You can change the look of graphics ,control contest mechanics, deadlines as well as the level of participation of people in your network. To make navigation easy, consider placing a contest widget in your Fan Page so the participants will be able to link instantly to a mini site. You can also construct your contests and sweepstakes using tools like Vertigo and Strutta.
A part of attracting many participants is offering a really irresistible reward. As an example, Regus, a workplace supplier ran a contest campaign and offered a fully furnished office for the photo entry that showed the messiest work area. See this as a model when coming up with your own contest. Think of prizes such as tickets to the most sough-after concert in town.
A contest that's monitored successfully will definitely bring in lots of prospects to the company. For some businesses, campaigns like these may need a whole lot of consideration. However, this can be one of the most powerful tactics to raise business awareness on Facebook.
Be sure to read our next issue of Facebook for Business.We will talk about a very exciting topic: Making money on Facebook!
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