You can safely think about email marketing and list building as investing in the future of your business. You have to view this as something that will carry you forward for who knows how long.
A lot of people favor communities and like being part of one. People just love to be part of something, and any avenue or outlet that allows them to mingle with others will work. Just take Facebook, there have actually been studies that document how much revenue businesses lose because people spend too much time on Facebook. You are perfectly able to construct a place of your own, and then figure out how to make a list from the members. For one thing, including a social outlet or place to hang out and talk along with an existing site can work. You will have to gauge the best time to begin asking for subscriptions, even for free, and then that will be your email list. As you know, when a forum begins to grow, your content comes from the members which is the whole idea. Once you have sufficient numbers of members and traffic, then that is when all your hard work will pay off.
Boring squeeze pages with a plain copy and few benefits may or may not convert well, but most of the time the odds are stacked against you.
There are certain approaches and strategies that can improve your chances of converting visitors to optins. You can do this easily by adding a pre-recorded audio message that tells your visitors why they should subscribe. You have an option of recording this yourself or outsource and get someone else to do it. Of course we know you have seen video squeeze pages, and they are popular because they can work well. Your video can be about anything relevant to your offer or your market. Whatever way you choose to do, remember that audio and video can make a strong impact on your visitors.
You may find that your conversions to optin are better if people already have some idea about you. Blogs are a great way to get readers in your niche and attract the attention of your target audience; you can leverage your blog readers and get them to subscribe to your email list. People usually hold back until they have more trust in a person before getting too involved. You have to be perceived as having some kind of expert knowledge, and that is when good things start to happen.
Once you have a process in place to build your email list, then you will have an easier time adding to it. So go ahead and start putting these ideas into action if you want to see long term results.
A lot of people favor communities and like being part of one. People just love to be part of something, and any avenue or outlet that allows them to mingle with others will work. Just take Facebook, there have actually been studies that document how much revenue businesses lose because people spend too much time on Facebook. You are perfectly able to construct a place of your own, and then figure out how to make a list from the members. For one thing, including a social outlet or place to hang out and talk along with an existing site can work. You will have to gauge the best time to begin asking for subscriptions, even for free, and then that will be your email list. As you know, when a forum begins to grow, your content comes from the members which is the whole idea. Once you have sufficient numbers of members and traffic, then that is when all your hard work will pay off.
Boring squeeze pages with a plain copy and few benefits may or may not convert well, but most of the time the odds are stacked against you.
There are certain approaches and strategies that can improve your chances of converting visitors to optins. You can do this easily by adding a pre-recorded audio message that tells your visitors why they should subscribe. You have an option of recording this yourself or outsource and get someone else to do it. Of course we know you have seen video squeeze pages, and they are popular because they can work well. Your video can be about anything relevant to your offer or your market. Whatever way you choose to do, remember that audio and video can make a strong impact on your visitors.
You may find that your conversions to optin are better if people already have some idea about you. Blogs are a great way to get readers in your niche and attract the attention of your target audience; you can leverage your blog readers and get them to subscribe to your email list. People usually hold back until they have more trust in a person before getting too involved. You have to be perceived as having some kind of expert knowledge, and that is when good things start to happen.
Once you have a process in place to build your email list, then you will have an easier time adding to it. So go ahead and start putting these ideas into action if you want to see long term results.
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